Who we are

Dentinova is a dental company based at 128, City Road, Islington, London, EC1V 2NX and operating mainly in the UK, Europe, and GCC markets.

  • Company Number (CR): 15057887

  • VAT Number: 454995441

  • Registered Address: 128, City Road, Islington, London, EC1V 2NX, UK.

  • Website: https://store.dentinova.co.uk

  • Datacenter / Hosting Provider: Digital Ocean, London

We operate primarily in the UK, Europe, and GCC markets.

Information We Collect

We collect the following types of personal data from visitors and users of our website:

Comments and User Content

  • Name, email address, website URL (if provided), IP address, and browser user agent.

  • Data included in comments may be checked using automated spam detection services.

Media

  • If you upload images, avoid including embedded location data (EXIF GPS), as this may be visible to other visitors.

Account and Order Information

  • When you create an account, we collect your name and email address.

  • Shipping addresses are collected only after placing an order to fulfill your purchase.

  • Payment card information is not collected or stored; all payments are processed securely via third-party providers.

Cookies and Tracking

  • We use cookies and tracking tools only after you provide consent via our cookie banner.

  • Necessary cookies (e.g., login sessions) are required for website functionality.

  • Non-essential cookies (analytics, marketing) are only set if you opt in.

  • Temporary cookies verify browser compatibility.

  • Login cookies last up to two days, screen options cookies last one year, and “Remember Me” cookies persist for two weeks.

  • Editing or publishing content sets a temporary post ID cookie for one day.

Embedded Content

  • Articles may include embedded content from other websites (e.g., videos, social media feeds).

  • These external sites may collect data, use cookies, and track your interaction if you are logged in.

Legal Basis for Processing Your Data

We process personal data under the following lawful grounds:

  • Consent: e.g., leaving comments, opting into cookies, or marketing.

  • Performance of a Contract: e.g., creating a user account, processing an order.

  • Legitimate Interests: e.g., spam prevention, website security.

  • Legal Obligation: where required by law.

How We Use Your Data

We use personal data for the following purposes:

  • Managing comments and user interactions.

  • Maintaining and improving website functionality.

  • Sending password reset emails (including your IP address).

  • Fulfilling orders and managing user accounts.

  • Preventing spam and fraud.

  • Complying with legal obligations.

Who We Share Your Data With

We may share your personal data with:

  • Automated spam detection services.

  • Third-party providers for embedded content.

  • Service providers that assist with website hosting and security.

We do not sell or rent your personal data to third parties.

Data Retention

  • Comments and associated metadata are retained until deleted by the user.

  • Account information is retained until the account is deleted.

  • Shipping addresses are retained only as long as necessary to fulfill orders and comply with legal obligations.

  • Analytics and marketing data are retained according to your consent preferences and our third-party providers’ retention policies.

Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

  1. Access: Request a copy of the personal data we hold about you.

  2. Rectification: Correct any inaccurate or incomplete personal data.

  3. Erasure: Request deletion of your personal data (except where retention is required for legal, security, or administrative reasons).

  4. Restriction: Request that we limit the processing of your personal data.

  5. Objection: Object to processing based on legitimate interests.

  6. Data Portability: Receive your personal data in a structured, commonly used format.

  7. Withdraw Consent: Withdraw consent at any time for processing that relies on consent.

To exercise your rights, contact us at: info@dentinova.co.uk.
We aim to respond to requests within 30 days.

Where Your Data Is Sent

  • Comments may be checked via automated spam detection services.

  • All personal data is stored and processed on servers located in the United Kingdom (Digital Ocean, London).

  • We do not transfer your personal data outside the UK or EEA.

Cookies and Tracking Consent

By using our website, you consent to the use of cookies after opting in via our cookie banner.
You can manage or withdraw consent at any time via your browser settings.

Changes to This Privacy Policy

We may update this policy from time to time to comply with legal requirements or improve transparency.
The updated version will be posted on this page. For significant changes, we will notify users where appropriate.